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Brian H. Fitzsimons - | Talk Talk TV - Brian H. Fitzsimons -
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Talk Talk TV

About This Project

My contribution at TalkTalk was to support the launch a high profile TV product (+Fibre) to directly compete with SKY. The launch had been previously delayed due to technical and strategic impacts and required a revised strategic approach. I consulted on the project during in the formation of a new product group to bring a competitive proposition to market and create new revenue streams in paid content and PPV. My role was all encompassing and included strategy definition, development of relevant businesses cases and ownership of the go to market plan. Two new streams were implemented to rapidly develop new hardware (Routers, TVBox, Firmware), software (Firmware Upgrades, Install CD’s, Security) and network based technologies (TR69). In addition I liaised across the business engaging stakeholders to support the launch and iteratively develop new product features and services. My role was a prominent senior appointment encompassed managing resources across the business to support the product launch, marketing activities and business change to ensure a successful venture in a new industry.

Custom Field

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Date

20 November

Category
Projects