Theres no doubt Mobile Broadband is a revolutionary product. It has had a significant impact on how internet users consume media, connect, communicate and do business away from the office. As a Product Manager I formed part of the team that developed the initial business case to bring the product to market. The project sucessfully recieved over €750m in funding to upgrade to a HSDPA LTE ready network. As part of the delivery I performed Qunt/Qual market research, engaged across Engineering, Marketing and Finance to create a Business Case for signoff by C-level management. I contributed to Process Design, Marketing Roadmaps, Sales Targets, Training and Customer Services. The project led to the formation of a new inlife Broadband Team and is key to the organisations portfolio.
(Note: Telefonica O2 was sold to 3 Ireland ‘Hutchison’ in Q1 2014 and will be merged under the 3Ireland brand)